Oxford’s 10 step approach to successful public events

Date posted: 2 May 2007  -  Permalink / Shortlink

Louise Allen, University of Oxford Botanic Garden

Back to presentations: Plant Collections and Events in Gardens: striking a balance

  1. Don’t do events for money
     Jazz in a summer meadow attracted a new audience
  2. Avoid the same old audience, keep an eye out for new sectors
     West Indian Food festival brought about a spontaneous late opening
  3. Why we are here, show the science behind Plant Collections
     Buttercup Family Festival Day
  4. Use events as a way to advertise for the whole year
     Four Season’s Festival Weekends
  5. Festivals rather than ‘family days’ – not everyone is in a family situation
     Woodland Festival
  6. Use Drama
     Rain Forest Pharmacy, performed by east Oxford school children
  7. Don’t forget the environment
     Summer Picnic Season, with competitive rubbish collections
  8. Be hard hitting occasionally
     Hard Rain, a photographic exhibition of ecological disasters, with mpg downloads
  9. An opportunity to develop your team
     BGCI Education congress, a team-building and learning experience for all staff members
  10. Be Brave
     Power Plant